Shiyao Wu

Graphic + Brand Designer


︎︎︎ Resume
︎︎︎ LinkedIn

︎︎︎ Instagram





Art Trail
Brand Identity, UI Design, 3D Motion


REMOVA
Packaging, Brand Identity, 3D Motion 

New Museum
Brand Identity, Interaction Design, Editorial Design

New Museum: Street Level
Brand Identity, Interaction Design, Editorial Design

CARGOS
Type Design, AI Design, Editorial Design

Bento of Memories
Editorial Design, Bookmaking

Hockneye
Exhibition Design, 3D Motion

Citrus Time.
Packaging, Brand Identity, AI Design



© Shiyao Wu
2026 All Rights Reserved



Shiyao Wu

Graphic + Brand Designer


︎︎︎ Resume
︎︎︎ LinkedIn

︎︎︎ Instagram

The video is about my subconscious mind in the world of dreams. Myself in reality and myself in subconscious world are totally two different people. And we have very different outfit and makeup compared to each other. However, no matter how much I like being the person in my subconscious world, I can’t be the person in my subconscious world in essence. The surroundings all prevent me from being myself in a subconscious world. Even though I try to stay in my subconscious world, I will still be pulled back to reality.

The video starts with falling into the subconscious world and then enjoying life in the subconscious world. Accompanied by the longer time that I stay in the subconscious world, the reality starts to prevent me from staying in the subconscious world. The reality slowly prevented me from entering the subconscious world, and also slowly cleared me out of the subconscious world.