She-La
Logo Design, Package Design
2020
She-La is a virtual character. She is a visual representation of the overlap between reality and the social media portrayals we craft. She-La wears Han Chinese clothing decorated with Lotus flowers and leaves. The logo highlights the traditional Chinese culture and uses abstract geometric figures to join the elements together. The logo contrasts the doll with the human and combines the two elements to create a cohesive, but jarring whole.
2020
She-La is a virtual character. She is a visual representation of the overlap between reality and the social media portrayals we craft. She-La wears Han Chinese clothing decorated with Lotus flowers and leaves. The logo highlights the traditional Chinese culture and uses abstract geometric figures to join the elements together. The logo contrasts the doll with the human and combines the two elements to create a cohesive, but jarring whole.
