︎

Shiyao Wu

Graphic + Brand Designer


︎︎︎ Resume
︎︎︎ LinkedIn
︎︎︎ Instagram




Art Trail
Brand Identity, UI Design, 3D Motion
REMOVA
Packaging, Brand Identity, 3D Motion 
New Museum
Brand Identity, Interaction Design, Editorial Design
New Museum: Street Level
Brand Identity, Interaction Design, Editorial Design
CARGOS
Type Design, AI Design, Editorial Design
Bento of Memories
Editorial Design, Bookmaking
Hockneye
Exhibition Design, 3D Motion
Citrus Time.
Packaging, Brand Identity, AI Design

© Shiyao Wu
2026 All Rights Reserved



Shiyao Wu

Graphic + Brand Designer
︎︎︎ Resume
︎︎︎ LinkedIn
︎︎︎ Instagram

 

Art Trail

Brand Identity, UI Design, 3D Motion
Brand Concept
Your Personalized Guide, Where Art Exploration Meets Effortless Discovery. 

Art Trail is an art intelligence platform that reimagines how people discover, plan, and engage with exhibitions. Designed for art lovers, students, and professionals, it offers curated journeys with personalized recommendations, one-stop planning, and tools for reflection. From local galleries to city explorations.
Business Strategy
71% Gen Z and Millennials say that cultural experiences are the top reason they travel, prioritizing museums and galleries over traditional sightseeing.

We found the problem that Art discovery is overwhelming—information is scattered, and it feels impersonal. It’s hard for visitors to truly connect with exhibitions.

App & Website
Art Trail reimagines the art experience by guiding users through every step of their journey. We help them Discover exhibitions that resonate through AI-powered recommendations and curated trails. We make it easy to Plan visits with seamless ticketing, personalized itineraries, and interactive maps. And we help them Engage beyond the exhibitions.

Art Trail Kiosk
An interactive physical touchpoint developed in partnership with museums and galleries. It connects visitors to the Art Trail platform, allowing them to explore curated exhibition journeys, access exhibition information, share reviews, and participate in community discussions. By bridging digital and physical experiences, the kiosk encourages deeper engagement with art and fosters meaningful cultural connections.

Advertising Campaigns

Merchandise

AR Interactive Notebook

Stationery